Skills
- Deep understanding of Marketing Funnel
- Knowledge of Google Analytics, Web Analytics Tools, Google Advertising
- Working experience of SEO, SEM, Paid Media
- Creative thinking to create storylines for Ads
- Knowledge of any one Designing Tool is must (e.g. – Photoshop, Corel, Figma etc) f) Knowledge of Email, Display & Affiliate Marketing preferred
- Google Certifications are an added advantage
- Great interpersonal and communication skills
- Able to think & create weekly content for social media posts
Responsibilities
- Build, plan and implement the overall digital marketing strategy
- Analyze Google Analytics, Web Analytics Tools, Google Advertising and take effective measurement action
- Manage all digital marketing channels
- Keep up to date with the latest SEM technology, SEO updates as per industry changes
- Monitor competition and provide suggestions for improvement
- Single PoC for Agencies for creation of various display & video Ads
- Travel and meet various user segments to understand persona and create storylines for Ads